29
05
2008
Martell recognises personalities who have risen to be the best in their industries. I am one of the lucky 10 who have been presented this award by Martell for 2008. More information profiles and videos can be seen from http://martell.com.sg. Click to ‘Rise Above’ and ‘More Information’.
Martell held the event at Old School and totally transformed the hall into a posh area befitting of the Martell label.
2 of our photographers were assigned to cover the event with David my business partner trying his hands on the camera as well – some decent results, considering he was fairly new behind the camera. Here’s a photo he took of me and Filmmaker & Photographer Nicholas Chee.
The awardees posed for a group photo with the head honcho of Martell. There are 10 awardees but Tim Nga, the actor couldn’t make it due to an overseas assignment.
Guests posed by a photowall as they were ushered in to the event area.
After the trailer video introducing each of us played on the screen, a spotlight behind the screen turned on casting a silhouette of the awardees as the screen is raised.
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Categories : Corporate, Highlights, Personalities, Willy Foo
Tags : martell, old school, Willy Foo
8
05
2008
Before you go, Wego! Cute
Wego searches through 100+ travel sites in the time that it takes you to search one. Formerly known as Bezurk which I keep hearing in the Web in Travel conference I shoot for annually, it’s re-branded to a catchier and IMHO a more marketable name. The new site http://wego.com is friendly and easier to use too.
To make it more memorable for the guests, Wego hired models to pose with guests and they could choose from various backgrounds like a beach, Paris, Spain & Tokyo. It takes just over a minute to process each photo with the help of a semi-automated program I wrote. This is commonly known as green-screen technology but I prefer using a plain white background for various reasons that’s too tedious to discuss on the blog.

The superimposed prints were printed in 4R size and was only given to guests after the new brand was announced by the team.

Photocards were also printed with the Wego – Travel Search logo branding and given to the guests.

The sheer number of plasma screens in Barfly made it really exciting to take a photo and within seconds be surrounded by your own photos everywhere along the walls

Barfly had a nice ambience and just notice the number of Plasma screen they had on the walls.

We used a white backdrop for the screen. The models had a fun time as well.

Photocards were put on the wall where guests would exit where they just picked their own photos off.

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Categories : Corporate, Launches, Mobile Studio, Photocards
Tags : barfly, green screen, interior, mike, screen
7
05
2008
Sagatiba launched their brand in Singapore at the Marriott Pool Grill. It’s a Brazilian spirit that’s distilled from sugarcane and is used for Caipirintha, Brazil’s famed lime and sugar cocktail.
The evening was beautiful as the sky turned dark… kinda funny how the lighted construction cranes actually makes the shot look interesting.
The organisers did a great job with the invites… We do a lot of events but I’m impressed with this one. A lot of familiar faces and A-list guests turned up for a night of drinking and mingling. Guests were given photocards as a memento to help remember the night with old and new friends.
The lighting was great around the area for photography as well. Of course our new cameras helped to bring out the ambient lights, which would have been quite impossible to catch during events.
There was Brazilian music, models & fire breathers to entertain the guests.

The unique part about the Pool Grill is being able to hold a fashion show right in the water.

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Categories : Corporate, Fashion, Launches, Photocards
Tags : exterior, magic time, marriott, pool grill
2
05
2008
LG launched what I think is a really clever marketing campaign. They hired movie director David Nutter to produce a TV series and challenged the whole world to discover the secret of the elusive Scarlet. Take a look at http://www.scarletseries.tv/
The event was held at the Singapore Flyer and the setup looks very glamorous and posh.

Many familiar faces turned up keen to find out who Scarlet really is.

LG’s business partners had a great time catching up with each other and mingling with the personalities.
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Categories : Corporate, Custom Backs, Highlights, Launches, Photocards