Instant Photography, Live Event Photography by LiveStudios

LG launched what I think is a really clever marketing campaign. They hired movie director David Nutter to produce a TV series and challenged the whole world to discover the secret of the elusive Scarlet. Take a look at http://www.scarletseries.tv/

The event was held at the Singapore Flyer and the setup looks very glamorous and posh.

Many familiar faces turned up keen to find out who Scarlet really is.

LG’s business partners had a great time catching up with each other and mingling with the personalities.

They finally revealed the Scarlet, which turned out to be a "Series of LCD TVs", quite an ingenious marketing campaign there.

All the guests had a chance for a ride on the Singapore Flyer, the lucky ones who got into my capsule got some nice photos taken of themselves with the scenery.

Some local bloggers were also invited for the launch. Take a look at some of their blogs at daphnemaia.com, sabirna.sg & izreloaded.

Goodie bags were given out which I heard included a digital photo-frame pre-loaded with the Scarlet trailers and interviews.

As usual everybody had fun posing for photos, like our friends from Fly Entertainment.

Tequila was the agency who put this event together and hired us to project the photos of screen to entertain the guests and print out instantly for the quests. Each of the photocards was laminated which enhances durability and makes them look very good as well.

Thanks for those who have put the hard work into making this event a really fun one to shoot Till we see each other at the next LG event!

More photos uploaded onto facebook albums.

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