Bezurk is now Wego.com
8 05 2008Before you go, Wego! Cute 
Wego searches through 100+ travel sites in the time that it takes you to search one. Formerly known as Bezurk which I keep hearing in the Web in Travel conference I shoot for annually, it’s re-branded to a catchier and IMHO a more marketable name. The new site http://wego.com is friendly and easier to use too.
To make it more memorable for the guests, Wego hired models to pose with guests and they could choose from various backgrounds like a beach, Paris, Spain & Tokyo. It takes just over a minute to process each photo with the help of a semi-automated program I wrote. This is commonly known as green-screen technology but I prefer using a plain white background for various reasons that’s too tedious to discuss on the blog.
The superimposed prints were printed in 4R size and was only given to guests after the new brand was announced by the team.
Photocards were also printed with the Wego – Travel Search logo branding and given to the guests.
The sheer number of plasma screens in Barfly made it really exciting to take a photo and within seconds be surrounded by your own photos everywhere along the walls
Barfly had a nice ambience and just notice the number of Plasma screen they had on the walls.
We used a white backdrop for the screen. The models had a fun time as well.
Photocards were put on the wall where guests would exit where they just picked their own photos off.
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