8
05
2008
Before you go, Wego! Cute
Wego searches through 100+ travel sites in the time that it takes you to search one. Formerly known as Bezurk which I keep hearing in the Web in Travel conference I shoot for annually, it’s re-branded to a catchier and IMHO a more marketable name. The new site http://wego.com is friendly and easier to use too.
To make it more memorable for the guests, Wego hired models to pose with guests and they could choose from various backgrounds like a beach, Paris, Spain & Tokyo. It takes just over a minute to process each photo with the help of a semi-automated program I wrote. This is commonly known as green-screen technology but I prefer using a plain white background for various reasons that’s too tedious to discuss on the blog.

The superimposed prints were printed in 4R size and was only given to guests after the new brand was announced by the team.

Photocards were also printed with the Wego – Travel Search logo branding and given to the guests.

The sheer number of plasma screens in Barfly made it really exciting to take a photo and within seconds be surrounded by your own photos everywhere along the walls

Barfly had a nice ambience and just notice the number of Plasma screen they had on the walls.

We used a white backdrop for the screen. The models had a fun time as well.

Photocards were put on the wall where guests would exit where they just picked their own photos off.

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Categories : Corporate, Launches, Mobile Studio, Photocards
Tags : barfly, green screen, interior, mike, screen
7
05
2008
Sagatiba launched their brand in Singapore at the Marriott Pool Grill. It’s a Brazilian spirit that’s distilled from sugarcane and is used for Caipirintha, Brazil’s famed lime and sugar cocktail.
The evening was beautiful as the sky turned dark… kinda funny how the lighted construction cranes actually makes the shot look interesting.
The organisers did a great job with the invites… We do a lot of events but I’m impressed with this one. A lot of familiar faces and A-list guests turned up for a night of drinking and mingling. Guests were given photocards as a memento to help remember the night with old and new friends.
The lighting was great around the area for photography as well. Of course our new cameras helped to bring out the ambient lights, which would have been quite impossible to catch during events.
There was Brazilian music, models & fire breathers to entertain the guests.

The unique part about the Pool Grill is being able to hold a fashion show right in the water.

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Categories : Corporate, Fashion, Launches, Photocards
Tags : exterior, magic time, marriott, pool grill
2
05
2008
LG launched what I think is a really clever marketing campaign. They hired movie director David Nutter to produce a TV series and challenged the whole world to discover the secret of the elusive Scarlet. Take a look at http://www.scarletseries.tv/
The event was held at the Singapore Flyer and the setup looks very glamorous and posh.

Many familiar faces turned up keen to find out who Scarlet really is.

LG’s business partners had a great time catching up with each other and mingling with the personalities.
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Categories : Corporate, Custom Backs, Highlights, Launches, Photocards
20
04
2008
The LiveStudios team covered Nathaniel’s 7th Birthday at the Raffles Town Club last year with a Star Wars theme. This year, they held it at the Shangri-La Tower Ballroom with a SuperHeroes theme.

MovieMania (http://www.moviemania.com.sg) provided the cast of superheroes and villains. The costumes were pretty detailed and they even customised a Batman belt for the birthday boy.
There were several entertainment booths like caricature, face painting, costume, sweets, candy floss, ice cream stations. Each of the stations was attractively designed, kudos to the event organisers Faber Image Media.
Nathaniel demonstrated his martial arts skills on stage for his friends.
The cast did a skit on how the villains invaded Gotham City and Nathaniel summoned the superheroes to save the city.
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Categories : Parties, Photocards
Tags : birthday, faber image, shangrila
13
04
2008
Daniel & Jaime were hosting the Style Weddings Glamour Bash at the Raffles Ballroom for the whole day before they had their own wedding in the evening.
The wedding gown is by Ted Wu (http://www.ted-wu.com) and it converts into 3 different looks as the night goes on.

They decided to be emcees for their own wedding too.. as they said, the best emcees in town were all guests at the dinner and they wanted to let them enjoy the evening.

Many familiar faces turned up including deejays, singers, actors/actresses and fashion choreographer, Daniel Boey, who was also doing the runway choreography for the Style Weddings bridal fashion show just hours ago.
Photos were projected onto the screen live and we incorporated our new LiveSMS mechanism for the first time. Guests could send in their well-wishes via SMS and the messages will appear on a scrolling bar at the bottom of the screen.
Thanks for the feedback. Yeah, we realise too that the text was too small to see at the back of the ballroom.
Guests were pleased with a lot of their candid as well as posed shots in photocards which were handed to them personally by our staff.

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Categories : Highlights, Photocards, Weddings
12
04
2008
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Categories : Photocards, Weddings
27
03
2008
Our senior photographer, Mike was covering the launch of the Audi A4 at the Singapore Fashion Festival. I decided to drop by to say hi to some familiar faces and take a look at the new A4.

I was late for the fashion show but from the photos, Pois Boutique seemed to have displayed some really interesting pieces from their collection.

The headlights of the A4 had the same design as the R8.. very elegant.
Many posed with the models and the cars and received their instant photocards with the Pois & Audi Logo.
Many took turns to have a first hand feel inside the Audi A4..
And of course some of my friends who I always get to meet at the events

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Categories : Automobile, Corporate, Fashion, Photocards
Tags : , audi, sff