VISA Supports Team Singapore

14 05 2008

Team VISA has been holding a couple of roadshows garnering support for Team Singapore for the Beijing Olympics 2008. A large board was setup and photocards were pasted to form the shape of Singapore on the board.

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This round, Team Singapore visited Anglican High and the students wrote their well-wishes on blue boards and got a photo taken and printed as a photocard for them to bring home to show their friends and parents. An extra copy would also get pasted on the photowall.

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Some of the Team Singapore players also posed with their supporters.

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Bezurk is now Wego.com

8 05 2008

Before you go, Wego! Cute :) Wego searches through 100+ travel sites in the time that it takes you to search one. Formerly known as Bezurk which I keep hearing in the Web in Travel conference I shoot for annually, it’s re-branded to a catchier and IMHO a more marketable name. The new site http://wego.com is friendly and easier to use too.

To make it more memorable for the guests, Wego hired models to pose with guests and they could choose from various backgrounds like a beach, Paris, Spain & Tokyo. It takes just over a minute to process each photo with the help of a semi-automated program I wrote. This is commonly known as green-screen technology but I prefer using a plain white background for various reasons that’s too tedious to discuss on the blog.

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The superimposed prints were printed in 4R size and was only given to guests after the new brand was announced by the team.

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Photocards were also printed with the Wego – Travel Search logo branding and given to the guests.

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The sheer number of plasma screens in Barfly made it really exciting to take a photo and within seconds be surrounded by your own photos everywhere along the walls :)

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Barfly had a nice ambience and just notice the number of Plasma screen they had on the walls.

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We used a white backdrop for the screen. The models had a fun time as well.

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Photocards were put on the wall where guests would exit where they just picked their own photos off.

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Launch of Sagatiba @ Pool Grill

7 05 2008

Sagatiba launched their brand in Singapore at the Marriott Pool Grill. It’s a Brazilian spirit that’s distilled from sugarcane and is used for Caipirintha, Brazil’s famed lime and sugar cocktail.

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The evening was beautiful as the sky turned dark… kinda funny how the lighted construction cranes actually makes the shot look interesting.

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The organisers did a great job with the invites… We do a lot of events but I’m impressed with this one. A lot of familiar faces and A-list guests turned up for a night of drinking and mingling. Guests were given photocards as a memento to help remember the night with old and new friends.

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The lighting was great around the area for photography as well. Of course our new cameras helped to bring out the ambient lights, which would have been quite impossible to catch during events.

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There was Brazilian music, models & fire breathers to entertain the guests.

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The unique part about the Pool Grill is being able to hold a fashion show right in the water.

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LG Scarlet Launch @ The Singapore Flyer

2 05 2008

LG launched what I think is a really clever marketing campaign. They hired movie director David Nutter to produce a TV series and challenged the whole world to discover the secret of the elusive Scarlet. Take a look at http://www.scarletseries.tv/

The event was held at the Singapore Flyer and the setup looks very glamorous and posh.

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Many familiar faces turned up keen to find out who Scarlet really is.

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LG’s business partners had a great time catching up with each other and mingling with the personalities.

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Marketers Marketplace

23 04 2008

Hosted by The American Chamber of Commerce (AmCham), Direct Marketing Association of Singapore (DMAS), Hospitality Sales & Marketing Association International (HSMAI) and PrimeTime Business and Professional Women’s Association, this power networking session was help at the top of the National Library called the Pod.

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Lots of sponsors too part in this session as well to show their stuff and let them have a taste of their product.

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Many guests were thrilled to receive the photocards candid moments and posed photos. We also explained how the photocards could be used as a effective marketing tool to put the brands into the wallets of your guests.

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Fuji Xerox demonstrated how they could personalise each booklet with the guests own names.

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Nathaniel Marthen’s 8th Birthday

20 04 2008

The LiveStudios team covered Nathaniel’s 7th Birthday at the Raffles Town Club last year with a Star Wars theme. This year, they held it at the Shangri-La Tower Ballroom with a SuperHeroes theme.

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MovieMania (http://www.moviemania.com.sg) provided the cast of superheroes and villains. The costumes were pretty detailed and they even customised a Batman belt for the birthday boy.

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There were several entertainment booths like caricature, face painting, costume, sweets, candy floss, ice cream stations. Each of the stations was attractively designed, kudos to the event organisers Faber Image Media.

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Nathaniel demonstrated his martial arts skills on stage for his friends.

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The cast did a skit on how the villains invaded Gotham City and Nathaniel summoned the superheroes to save the city.

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Wedding of Daniel Ong & Jaime Teo

13 04 2008

Daniel & Jaime were hosting the Style Weddings Glamour Bash at the Raffles Ballroom for the whole day before they had their own wedding in the evening.

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The wedding gown is by Ted Wu (http://www.ted-wu.com) and it converts into 3 different looks as the night goes on.

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They decided to be emcees for their own wedding too.. as they said, the best emcees in town were all guests at the dinner and they wanted to let them enjoy the evening.

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Many familiar faces turned up including deejays, singers, actors/actresses and fashion choreographer, Daniel Boey, who was also doing the runway choreography for the Style Weddings bridal fashion show just hours ago.

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Photos were projected onto the screen live and we incorporated our new LiveSMS mechanism for the first time. Guests could send in their well-wishes via SMS and the messages will appear on a scrolling bar at the bottom of the screen.

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Thanks for the feedback. Yeah, we realise too that the text was too small to see at the back of the ballroom.

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Guests were pleased with a lot of their candid as well as posed shots in photocards which were handed to them personally by our staff.

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Cui & Lee

12 04 2008

Those who have been following our blogs probably know I’m a sucker for touching wedding speeches.. This one has gone completely off the scale!! The couple spared no effort in planning for the wedding. They scripted a wedding video clip based on ‘the amazing race’. Here they are peeping at the video before doing the march-in.

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The video was really entertaining and the videographer did a great job in capturing the actual day footages to fit into the script. Their march in was really fun as well, they got the whole crowd cheering and did a little dance right in the middle :)

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They suggested the idea of printing the photos of neo-print stickers so that the guests could sign beside their stickers in the guestbook.

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Their wedding invite also had some space for ‘people we’ve met at the wedding’ and they pasted the neo-print on each others invites.

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Audi @ Singapore Fashion Festival

27 03 2008

Our senior photographer, Mike was covering the launch of the Audi A4 at the Singapore Fashion Festival. I decided to drop by to say hi to some familiar faces and take a look at the new A4.

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I was late for the fashion show but from the photos, Pois Boutique seemed to have displayed some really interesting pieces from their collection.

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The headlights of the A4 had the same design as the R8.. very elegant.

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Many posed with the models and the cars and received their instant photocards with the Pois & Audi Logo.

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Many took turns to have a first hand feel inside the Audi A4..

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And of course some of my friends who I always get to meet at the events :)

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EA Rocks Singapore

6 03 2008

EA (Electronic Arts) held it’s party showcasing a to-be-released game called Rock Band on the Xbox 360. Guests were invited to the top of Singapore at the Swissotel helipad.

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Due to a limitation to the number people allowed on the helipad (74th floor) at any one time, the guests had to be split to have some hands on the games on the 69th floor. I ran up and down so many times I could have done the entire vertical marathon.

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